Tuesday, December 31, 2013
Tuesday, December 31, 2013 5 comments
Is it possible to measure your success via content marketing or blog? - Page views, search engine rankings, earned links, conversions or sales can any of these options help you to track your success in content marketing. Whatever metric you may use, all needs to achieve the marketing goal for your blog.
With that in mind, have you ever thought to consider blog commenting as a way to measure your content marketing success? If not, then try it now.
Why do you need comments for your website/blog?
It sounds like no-brainer to the digital marketers as to whether comments are a source of popularity or just a simple user engagement. To some of the digital marketers, metrics like the rankings and page views hold more weight, and that is partially true. Ruling your blog with comments is a little bit foolish aspect.
There will be blog posts, which might receive comments and page views more than other. The goal of the contents in your blog is to encourage traffic rather than engagement, then the comments might fall by the wayside. However, it is advisable not to put all the eggs in one basket.
Do not concentrate on one metric. With the evolution of social media digital marketing sphere has broadened and thus building a community around your brand equally important as appearing in the 1st page of the SERPs. In order to be outstanding in the digital marketing sphere, you have to merge facets like social, content, search and paid media all defines to become ‘holistic.’
The goal and objective of your content marketing should encourage user engagement. Quality is no doubt important when it comes to comment. No one likes to get spam. Real judgment lies in the fact that what said is what shared. What additional value it adds up to your content?
Therefore, it is mandatory not to accept comments lamely, just for the sake of user engagement. Encourage quality comments for your website. What should you do to engage fans with quality comments?
#1.Start asking questions to your blogger commentor – ask actual questions and not those rhetorical ones. If you give people a reason to share their thoughts, then they are going to engage themselves in quality comments. The best tactics is to place the question at the end of the blog post. This allows user to respond with a variety of answers rather restricting to a single response.
#2.Share inspirational comments – offer something that people has never seen in any other blog. This brings quality over quantity. If your content is unique and adds true value to the content topic, niche, industry or sector you deal. It is quite normal that users will comment to either contribute posts or praise your efforts.
#3.Topics should be exciting enough to drive more traffic to your content – Content may contain latest industry news, events or might take something popular that happened within your niche in recent days. If you create such content when there is a demand for it and if it resonates with your audience, then people will comment more on it.
#4.Stay active as soon as you post a new blog on your website – Blogging and commenting walks side by side, so if you think to get a lot of comment without investing time in actually engaging your blog by yourself, then you have to wait for long. Contribute comments that are both interesting and insightful. Leave behind exciting tips, questions and keep replying. This will actually help you to build the bridge of relationship and encourage contribution of contents to your blog.
#5.Do not forget to reply – You must reply to the comments, at least share “thanks” for their thoughts and touch on what they have contributed. This allows your readers to know that you have read their comments and acknowledged their contribution. To elongate the conversation you can ask questions and keep the debate going.
Seeking attention like this drives a long way and users will only be happy to share content so that they keep coming.
Tuesday, December 24, 2013
Tuesday, December 24, 2013 2 comments
If you look carefully, 2013 has certainly been eventful especially when it comes to important updates laid down by Google. Some of the major highlights encompass critical releases like Penguin and Panda, importance of content and author ranking and the shift from just offering keywords (thanks to encrypted search mechanism).
Most webmasters have gone ahead to ask themselves if whether or not SEO still exists or is it dead or irrelevant. Research and reviews show that Google has now taken steps to fight spam and as a result, it created stiff challenges for most site owners. Concisely, it is now not so easy to get a rank in popular search engines like Google, Yahoo, Bing unless you do not follow the laid down parameters.
As competition grows, many business owners can now see the importance of having a strong and prominent online presence. The potential to earn a strong ROI has encouraged people to take drastic steps. As black-hat tactics no longer exists, but if you still follow them then it would not be long before you get noticeable and penalized.
You may want to take this more of a tactics rather than a strategy. However, successful players usually try to anticipate Google’s next moves and proactively respond to them to make an everlasting presence. In other words, this game of chess with Google around SEO services would always continue however, the rules would become more complex every year.
By offering a mix of what I have observed and have read in the past and what I have experienced in the field of onlinemarketing, here are some suggestions on how to prepare your brand for 2014:
All key learning from 2013 are still relevant but more amplified
If you observe 2013 then be sure of the fact that Google will continue to penalize those sites that do not adhere to their guidelines. This would continue in 2014 and so you can expect more websites to fall prey. You can however expect a few adjustments to Panda and Penguin that would continue to target both link quality and content quality on websites.
Quite a few site owners would feel benefited by having quality inbound links. They would continue to perform periodic audits and remove unnatural inbound links. The key focus would always remain on quality and unique content.
Do remember that a solid performance in 2013, then in 2014 you can build a strong foundation and you can do exceptionally well and draw more relevant web traffic.
Marketing yourself through content is going to be bigger and better than before
From being nascent to mature, content is going to be the buzzword for most websites. This will continue in 2014. If you look at it from a SEO perspective then Google would accredit companies that offer robust content development efforts.
Advantages of having good and unique content:
- Fetches targeted audience
- The platform to share and engage more people
- The sign of freshness and uniqueness would be alive
This I guess would not be new as the approach to SEO got a basic shape in this way. The kind of changes you make in 2014 largely depends on what elements miss from your current website. Quite a considerable number of companies may want to build their strategies around mobile marketing, which is not a bad idea at the end of the day.
If you have not moved in the direction of content marketing then it is high time to become committed and start looking for unique ways to shape the content on your website.
Role of Social Media
Social media is and has been playing an important role in digital marketing for the past few years. In the beginning, we saw the exponential growth of both Facebook and Twitter and now, we see how strong social media platforms like Pinterest and Instagram are becoming.
Today, we see diversification in the trend and kind of role content plays on social media platforms. Both B2C and B2B companies recognized the powerof social media platforms and the way it changes the brand visibility.
Focus on Google+
In addition to social media, strengthening your position on Google+ is not a bad idea. According to Moz, certain critical factors have shown that Google+ is playing an extremely crucial role in SEO rankings.
Guest blogging and content limitation
May be you are not aware of this but GuestBlogging has gained a lot of popularity in the past one year or so. It is an effective means through which you can develop quality inbound links and achieve more traffic. Having mentioned that, you need to be sure that the content you place for your Guest Blog is of good quality. Do ensure that the length of the content is adequate and must be written in such a way so that it draws the attention of onlookers.
Sophie Hyde is a technical news junkie and works at SearchEccentric in India. She loves everything about digital world, Search Engine Marketing, Internet Marketing, Social Media and gadgets.
Tuesday, December 17, 2013
Tuesday, December 17, 2013 No comments
Marketing is the most important point of any business. It helps to keep the profits rolling. It does not matter if you are running an online or an offline business. If you do not market it properly then you are not going to make any money. The market equation is as simple as that.
This article is trying to explain the novice and the experts how they can get a big scoop of profits through internet marketing. Through this blog post, she want to share a thought on the variety of ways that a SEO Company can help grow your business through online marketing.
An internet marketing campaign is going to grab the attention of the people who already knows you and your business in a revamped manner. For example, a reputed internet marketing company will use strategies such as SearchEngine Optimization to boost your position in the search engines. This will be a major source of traffic for you. If you adopt the right strategy, then you will find that a number of new people start to discover your website, and hopefully will end up purchasing from you.
Boost the reputation of your company with a successful internetmarketing campaign. It is going to reinforce your brand. Every marketing company will use a variety of different techniques to accomplish this. For example, some companies will try to know about through social media, and others may look out for your blogs, so you become a trusted authority. Honestly, the more trusted you are online, the more likely you are to make a sale, no matter what you charge for your service or product!
As your internet marketing campaign gets into full swing, you will find that your brand name starts to become associated with certain products and services. This could happen on a local or a national basis depending on where you are targeting with your campaign. It is the goal of every marketer to cross this stage. If your company becomes synonymous with certain products and services, then you will get a massive boost in your business. People will start discussing about you online and offline with other people. It takes a long time to get to this stage, but once you do, you are going to earn a lot of money.
Internet marketing could help you capture leads. Many people are there who probably heads to your website, have a quick browse, and then leaves the website quickly. They may be interested in your services, but looking at your website nothing might have fascinated them and hence they take a swift adieu. An internet marketing company must look at the variety of ways to capture these leads for you to use in the future. Perhaps you could get in touch with the customer over the telephone and try to drum up their business, or add them to your mailing list and send out promotions to them later. The choice is completely yours. One thing is for sure, you will generate a lot more business through this method!
Social Media is going to be the key to drive profits through internet marketing campaign. Social Media is the desired way to get a suitable rank in SERPs and to build company reputation. If you can get people discussing your business then you are going to notice a significant jump in turnover. In addition to this, you are going to earn a group of people who likes your products and services and can instantly get in touch with to communicate your latest special offers and promotions.
Some companies may try to make use of email marketing. This sort of ties into lead capture, although you can use email marketing on existing customers too. With email marketing, you will be sending out a regular newsletter. You can use this to communicate information about your company as well as share special offers and discounts. Not only is this going to remind people about your company, but it is also going to give you a nice little boost to business whenever you wish. Honestly, I think any successful internet marketing campaign should make use of email. You will be surprised at just how much extra money you will be able to generate with just a few people on your list. Remember, it is much easier to convert existing customers than gain new ones!
Marketing is also a key for helping you change the focus of your business. As you know, the things that customers want will change over time. Internet marketing will allow you to stay on top of changes in your industry and give customers what they want. This will ensure that your business does not dwindle away.
Therefore, here is a small scoop of the large profits that a company can reap from the right internet marketing strategy. Add your own views if you like to share with our readers.