Do you want to reach a targeted set of traffic and conversions?
What do you need?
Well, the answer is hidden in the title itself. It is the use of long tail keywords, which SEO experts adopt often to rank higher in the SERPs.
People who are into the digital marketing or prefer to use SEO for their business website have a common thought. SEO is the process to please, and a get a higher rank in the Google, Bing, Yahoo, AOL, Ask and other popular search engines.
Is it so easy to get a higher rank in the search engines?
NO.
You need to do a lot of keyword
research to please the search engines. What are KEYWORDS?
Keywords are nothing but the actual key phrases or search
terms that people types into the search boxes to find out something suitable
for them. With the keyword research you can find keywords that are –
·
Popular – one
which can pull a huge crowd
·
Less Competitive – that
can easily rank and hardly used by other users
Now coming to the main discussion - What is a long tail
keyword?
Long Tail Keywords are coagulation of certain SEO related
words or phrase that can contain more than three words. These phrases are
hardly searched by users. Say you are searching for good Tablets (commonly
called TABS), what will you type in the search box? Generally, you type:
- Tablets
- Where to get cheap tablets
- Samsung/ Dell/ LG/ LENOVO/ Apple tablets
- Buy tablets on EMI
- Features of the best tablets
- How to buy a tablet online
It is not the use of three or more keywords that have
assigned the name to these new keyword research technique, it is more because
their number of searches is more, compared to the smaller ones.
Look at the blog in MOZ for further reference:http://moz.com/blog/illustrating-the-long-tail
Why we are asking to use long tail keywords
in your search engine optimization? Wondering why?
The popular keywords are generic and short and they are competent enough as all tries to get a number of searches through them. Those keywords at the same time are hard to keep in rank or appear in the 1st page of the popular search
engine like Google, Bing or AOL.
Big companies love to invest a lot in the SEO just to make their website rank better than their rivals and that too with keywords that are unique and easily gets a good SERP. Small business owners often lag behind and they do not have the high budget to maintain such a costly SEO team.
Small business owners in that case can use the long tail keywords and trust me you won’t be drained out of keywords. The stock of long-tail keywords is immense. Only drawback is that long tail keywords have less number of searches compared to the short keywords.
However, do
you know combining those short keywords you can frame long keywords and thus
rank relatively in an easy manner? Your ROI is going to be great in that case.
This article
is the general introduction to the definition or description of long tail
keywords. It has been famous for some days after the series of Google updates.
We will be coming up with our next articles on the advantages of long tail
keywords in SEO for both small and big business owners.
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